“Abe Maslow said long ago something you’ve heard before, but you didn’t realize it was him. He said, “If the only tool you have is a hammer, everything starts to look like a nail.” We’ve been fooled by our tool. Excuse that expression. (Laughter) We’ve been fooled by our tool. GDP has been our hammer. And our nail has been a 19th- and 20th-century industrial-era model of success. And yet, 64 percent of the world’s GDP today is in that intangible industry we call service, the service industry, the industry I’m in. And only 36 percent is in the tangible industries of manufacturing and agriculture. So maybe it’s time that we get a bigger toolbox, right. Maybe it’s time we actually get a toolbox that, doesn’t just count what’s easily counted, the tangible in life, but actually counts what we most value, the things that are intangible.”
— Chip Conley: Measuring what makes life worthwhile | Video on TED.com
March 09, 2011, 8:33pm
